Simple pricing. Real value when you need it.

Start free with the core route workflow. Lite adds saved routes, notes, crime and fire incidents, and 30 owner contact lookups a month. Pro continues contacts and adds full intel, territory analytics, and integrations.

Need this for your team? Request setup help

Free

For reps testing the workflow

$0 /month
  • 30-day sold-home leads
  • Load fresh doors near your territory
  • Basic route guidance and territory filters
  • Try the first-route workflow before you pay

Best for reps who want to see the app, build a route, and decide later if the workflow earns a paid plan.

Lite

Routes, incidents, and 30 monthly lookups

$19.99 /month
  • Build a smart route in minutes
  • Save routes you plan to work tomorrow
  • Saved lead notes and statuses
  • Crime and fire incidents
  • 30 owner contact lookups each month

Best for reps who want saved routes, notes, incidents, and enough owner lookups to turn a strong stop into a real follow-up.

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Pro

Additional contacts, full intel, and integrations

$49.99 /month
  • Everything in Lite
  • Additional and unlimited owner contact lookups after Lite's monthly 30
  • Full crime and fire intelligence
  • Territory analytics
  • Integrations
  • Premium scoring and insights
  • Priority support

Best for reps who need more lookups, fuller crime and fire intel, territory analytics, and integrations on top of Lite.

Team Manager

For teams and managers

$129.99 /month
per manager account + $29.99 per employee seat per month

For teams

Open team calculator

Adjust manager accounts and employee seats only if you already know the rollout size.

Each manager gets their own dashboard and can manage their team.

Total: $129.99/month

  • Everything in Pro
  • Add employee seats ($29.99/seat/month)
  • Team management and route visibility
  • Team area assignments
  • Lead assignment and route coordination
  • Advanced analytics & reporting

Best for managers who need route visibility, seat control, and cleaner rollout across multiple reps.

Need rollout help first? Request setup help.

Simple Rule

Do not buy on hope. Start free, build a real route, and only move up when the workflow is clearly worth paying for.

When Should You Upgrade?

Pay when the value is obvious.

Stay On Free If

  • You are still testing the app and learning the route workflow.
  • You only need occasional route planning.
  • You want to prove the workflow before paying.

Move Up To Lite When

  • You are regularly creating routes and working them in the field.
  • You want saved routes, notes, and statuses.
  • You want incidents and 30 owner contact lookups a month so a strong stop can become a follow-up.

Move Up To Pro When

  • You need additional lookups after Lite's monthly 30.
  • You want full crime and fire intelligence.
  • You want territory analytics and integrations.

What Reps Actually Get

Clear value at every level.

Free

See the app, load nearby doors, and prove the first-route workflow before you pay.

Lite

Saved routes, notes, crime and fire incidents, and 30 owner contact lookups a month so a paid plan is useful from day one.

Pro

Continue contacts after Lite's monthly 30, then add full crime and fire intel, territory analytics, and integrations.

Team Manager

Everything in Pro, plus seat control, route visibility, and cleaner rollout across multiple reps.

No hidden fees. Cancel anytime.

Guided setup help

Choose iPhone or Android, then build your first route.

Download first, build a route, and let the in-app coach guide the next step after install. If your team still needs help, rollout support is available.

Download for iPhone Download for Android Need setup help?

Team Manager can also bill annually after setup if you want to lock in a market rollout.

Frequently Asked Questions

Can I cancel anytime?

Yes! You can cancel your subscription at any time with no penalties or questions asked.

Is my payment information secure?

Absolutely. We use Stripe for payment processing, which is bank-level secure and PCI compliant. We never see or store your payment information.

Can I upgrade or downgrade my plan?

Yes. Most individual reps start in Free, move into Lite when they want saved routes, notes, incidents, and 30 monthly owner lookups, and then step into Pro when they want additional lookups, full crime and fire intel, territory analytics, and integrations.

How quickly can my team go live?

With setup help, many teams can begin working a first market quickly without turning rollout into a big enterprise project.

Does Lightning Leads support do-not-knock compliance workflows?

Yes. Managers can enforce territory discipline and follow-up controls so teams can avoid restricted areas and duplicate visits.

What integrations are currently available?

Stripe and FillQuick workflows are currently active, with expanded analytics connectors and API surfaces in rollout. See the integrations page for current status.

Can enterprise buyers request trust and security documentation?

Yes. We support security review calls and provide operational documentation during procurement and onboarding.